First-trimester ultrasound cost in Rochester, NY
In Rochester, NY, 8 hospitals list a cash price for pregnancy ultrasound before 14 weeks, through the belly, one baby: from $124.09 to $456.76, with a median of $303.36. The lowest listed price is at Highland Hospital and 1 other hospital — $179.27 less than the median here. Across New York, the median is $303.28 at 60 hospitals.
Cash prices at 8 facilities across 5 cities for code 76801, as an outpatient — the setting a self-pay patient normally buys. Collected Sep 23, 2026; the hospital files themselves were last updated between Apr 1, 2026 and Apr 1, 2026.
Where each hospital's price falls
Each dot is one hospital's cash price on a scale from the lowest to the highest in Rochester, NY.
Hospitals, cheapest first
| Hospital | Cash price | List price | Insurers pay | Off list | File date |
|---|---|---|---|---|---|
| Highland Hospital lowest Rochester, NY · (585) 341-6711 Ob us < 14 wks single fetus | $124.09 | — | $123.84–$221.63 | — | — source file |
| Strong Memorial Hospital lowest Rochester, NY · (585) 275-2121 Ob us < 14 wks single fetus | $124.09 | — | $127.08–$258.50 | — | — source file |
| Nicholas H. Noyes Memorial Hospital Dansville, NY · (585) 335-6001 HB US Pregnant Uterus 14 Wk Transabdl 1/1st Gestat | $158.00 | — | — | — | — source file |
| F.F. Thompson Hospital Canandaigua, NY · (585) 396-6000 HB US Pregnant Uterus 14 Wk Transabdl 1/1st Gestat | $283.00 | — | — | — | — source file |
| Strong Memorial Hospital Rochester, NY · (585) 275-2121 CHG US PREGNANT UTERUS 14 WK TRANSABDL 1/1ST GESTAT | $285.00 | $570.00 | $93.21–$558.89 | 50% | — source file |
| Clifton Springs Hospital And Clinic Clifton Springs, NY · (315) 462-9561 HC US PREGNANT UTERUS_ 1ST TRIMESTER_ TRANSABD APPROACH_ SINGLE OR 1ST GESTATION | $323.71 | $498.02 | — | 35% | Apr 1, 2026 source file |
| Newark-Wayne Community Hospital Newark, NY · (315) 332-2022 HC US PREGNANT UTERUS_ 1ST TRIMESTER_ TRANSABD APPROACH_ SINGLE OR 1ST GESTATION | $425.45 | $654.54 | — | 35% | Apr 1, 2026 source file |
| Rochester General Hospital Rochester, NY · (585) 922-4000 HC US PREGNANT UTERUS_ 1ST TRIMESTER_ TRANSABD APPROACH_ SINGLE OR 1ST GESTATION | $425.45 | $654.54 | — | 35% | Apr 1, 2026 source file |
| The Unity Hospital of Rochester Rochester, NY · (585) 723-7000 HC US PREGNANT UTERUS_ 1ST TRIMESTER_ TRANSABD APPROACH_ SINGLE OR 1ST GESTATION | $456.76 | $570.95 | — | 20% | Apr 1, 2026 source file |
| Strong Memorial Hospital Rochester, NY · (585) 275-2121 HB US Pregnant Uterus 14 Wk Transabdl 1/1st Gestat | $501.50 | — | $55.55–$479.70 | — | — source file |
| Highland Hospital Rochester, NY · (585) 341-6711 HB US Pregnant Uterus 14 Wk Transabdl 1/1st Gestat | $501.50 | — | $55.55–$392.74 | — | — source file |
Outpatient: lowest $124.09, median $303.36, highest $456.76 — a 3.7× difference within the same market.
As an inpatient, the same code is billed by 5 facilities here, median $425.45. Inpatient and outpatient prices are not comparable and are kept on separate pages: the inpatient charge covers admission, not the same purchase.
Cash or insurance?
At 2 of 2 hospitals that publish insurer rates for this code here, the cash price is below the highest rate a health plan has negotiated, and at 1 it is below every plan's rate. If you have insurance but have not met your deductible, you usually pay your plan's negotiated rate, which falls somewhere in the "Insurers pay" column. Paying cash can cost less, but a cash payment usually does not count toward your deductible. Ask the hospital for both numbers before you book.
What it is
This is a pregnancy ultrasound through the belly in the first trimester, before 14 weeks, for one baby. It confirms the pregnancy is in the uterus, checks the heartbeat, counts babies and estimates the due date.
What the price covers
The hospital price usually covers the exam. The doctor's reading may be billed separately, and a transvaginal scan done at the same visit (76817) is billed as its own code.