Thyroid or neck ultrasound cost in Rochester, NY
In Rochester, NY, 8 hospitals list a cash price for Ultrasound of the soft tissues of the head and neck, such as the thyroid: from $51.28 to $456.76, with a median of $262.86. The lowest listed price is at F.F. Thompson Hospital — $211.58 less than the median here. Across New York, the median is $278.90 at 63 hospitals.
Cash prices at 8 facilities across 5 cities for code 76536, as an outpatient — the setting a self-pay patient normally buys. Collected Sep 23, 2026; the hospital files themselves were last updated between Apr 1, 2026 and Apr 1, 2026.
Where each hospital's price falls
Each dot is one hospital's cash price on a scale from the lowest to the highest in Rochester, NY.
Hospitals, cheapest first
| Hospital | Cash price | List price | Insurers pay | Off list | File date |
|---|---|---|---|---|---|
| F.F. Thompson Hospital lowest Canandaigua, NY CHG US SOFT TISSUE HEAD & NECK REAL TIME IMGE DOCM | $51.28 | $86.00 | — | 40% | — source file |
| Highland Hospital Rochester, NY Us exam of head and neck | $124.09 | — | $123.84–$221.63 | — | — source file |
| Strong Memorial Hospital Rochester, NY Us exam of head and neck | $124.09 | — | $127.08–$258.50 | — | — source file |
| Nicholas H. Noyes Memorial Hospital Dansville, NY HB US Soft Tissue Head & Neck Real Time Imge Docm (Pro) | $202.00 | — | — | — | — source file |
| F.F. Thompson Hospital Canandaigua, NY HB US Soft Tissue Head & Neck Real Time Imge Docm | $266.00 | — | — | — | — source file |
| Strong Memorial Hospital Rochester, NY CHG US SOFT TISSUE HEAD & NECK REAL TIME IMGE DOCM | $267.50 | $535.00 | $76.59–$522.00 | 50% | — source file |
| Nicholas H. Noyes Memorial Hospital Dansville, NY HB US Soft Tissue Head & Neck Real Time Imge Docm | $322.00 | — | — | — | — source file |
| Clifton Springs Hospital And Clinic Clifton Springs, NY HC US SOFT TISSUES OF HEAD _ NECK | $323.71 | $498.02 | — | 35% | Apr 1, 2026 source file |
| Newark-Wayne Community Hospital Newark, NY HC US SOFT TISSUES OF HEAD _ NECK | $425.45 | $654.54 | — | 35% | Apr 1, 2026 source file |
| Newark-Wayne Community Hospital Newark, NY HC 76536 US ECHOGRAPHY_SOFT TISSUES HEAD_NECK | $425.45 | $654.54 | — | 35% | Apr 1, 2026 source file |
| Rochester General Hospital Rochester, NY HC US SOFT TISSUES OF HEAD _ NECK | $425.45 | $654.54 | — | 35% | Apr 1, 2026 source file |
| Rochester General Hospital Rochester, NY HC 76536 US ECHOGRAPHY_SOFT TISSUES HEAD_NECK | $425.45 | $654.54 | — | 35% | Apr 1, 2026 source file |
| The Unity Hospital of Rochester Rochester, NY HC US SOFT TISSUES OF HEAD _ NECK | $456.76 | $570.95 | — | 20% | Apr 1, 2026 source file |
| Strong Memorial Hospital Rochester, NY HB US Soft Tissue Head & Neck Real Time Imge Docm | $631.55 | — | $30.30–$493.94 | — | — source file |
| Highland Hospital Rochester, NY HB US Soft Tissue Head & Neck Real Time Imge Docm | $631.55 | — | $30.30–$392.74 | — | — source file |
Outpatient: lowest $51.28, median $262.86, highest $456.76 — a 8.9× difference within the same market.
As an inpatient, the same code is billed by 6 facilities here, median $374.58. Inpatient and outpatient prices are not comparable and are kept on separate pages: the inpatient charge covers admission, not the same purchase.
Cash or insurance?
At 2 of 2 hospitals that publish insurer rates for this code here, the cash price is below the highest rate a health plan has negotiated, and at 1 it is below every plan's rate. If you have insurance but have not met your deductible, you usually pay your plan's negotiated rate, which falls somewhere in the "Insurers pay" column. Paying cash can cost less, but a cash payment usually does not count toward your deductible. Ask the hospital for both numbers before you book.
What it is
This ultrasound looks at the soft tissues of the neck and head, most often the thyroid, as well as salivary glands and lymph nodes. It is ordered for a lump or swelling in the neck, thyroid nodules or an abnormal thyroid test.
What the price covers
The hospital price usually covers the exam itself. The radiologist's reading is often billed separately, and a needle biopsy of a nodule is billed under different codes.
2 rows held back from this comparison
They are priced below $1 or below a tenth of the national median for code 76536 ($474.44). Such a line is almost always a physician's fee billed separately, an assistant's share or a placeholder — a real charge, but not the price of the procedure itself.
| F.F. Thompson Hospital Canandaigua, NYHB US Soft Tissue Head & Neck Real Time Imge Docm (Pro) | $43.00 | file |
| Nicholas H. Noyes Memorial Hospital Dansville, NYCHG US SOFT TISSUE HEAD & NECK REAL TIME IMGE DOCM | $45.32 | file |