Scans and imaging CPT 70360 Outpatient

Soft tissue neck X-ray cost in Madison, WI

In Madison, WI, 3 hospitals list a cash price for neck soft tissue X-ray: from $209.95 to $534.47, with a median of $258.50. The lowest listed price is at Aspirus Divine Savior Hospital — $48.55 less than the median here. Across Wisconsin, the median is $209.95 at 100 hospitals.

Cash prices at 3 facilities across 3 cities for code 70360, as an outpatient — the setting a self-pay patient normally buys. Collected Sep 27, 2026; the hospital files themselves were last updated between Jan 28, 2026 and Jun 11, 2026.

Lowest$209.95Aspirus Divine Savior Hospital

Median$258.50half of hospitals charge less

Highest$534.47in this market

Difference2.5×highest vs lowest

Where each hospital's price falls

Each dot is one hospital's cash price on a scale from the lowest to the highest in Madison, WI.

median

Lowest $209.95Highest $534.47

Hospitals, cheapest first

Hospital	Cash price	List price	Insurers pay	Off list
Aspirus Divine Savior Hospital lowest Portage, WI · (608) 742-4131 Neck, Soft Tissue 1 or 2 Views File of Apr 1, 2026 · source file	$209.95	$323.00	—	35%
Stoughton Hospital Stoughton, WI · (608) 873-6611 X-ray of soft tissue of neck File of Jun 11, 2026 · source file	$258.50	$470.00	$67.38–$1,880.00	45%
UnityPoint Health - Meriter Madison, WI · (608) 417-6210 HC SOFT TISSUE NECK File of Jan 28, 2026 · source file	$534.47	$668.08	$85.05–$634.68	20%

Hospital The hospital that published the price, its city and the line exactly as written in its price file.

Cash price The hospital's own price for a patient paying without insurance (“discounted cash” in its price file). Hospitals must publish it under federal law, 45 CFR 180.50. Call to confirm it before booking. More

List price The hospital's full chargemaster price (“gross charge”) before any discount. Almost nobody pays it; the gap to the cash price shows what the self-pay discount is worth. More

Insurers pay The lowest and highest rates this hospital has agreed with insurance plans for the same item, from its price file. If the cash price is below what your plan pays and you have not met your deductible, paying cash can cost you less. More

Off list How much lower the cash price is than the list price.

Outpatient: lowest $209.95, median $258.50, highest $534.47 — a 2.5× difference within the same market.

As an inpatient, the same code is billed by 2 facilities here, median $372.21. Inpatient and outpatient prices are not comparable and are kept on separate pages: the inpatient charge covers admission, not the same purchase.

Cash or insurance?

At 2 of 2 hospitals that publish insurer rates for this code here, the cash price is below the highest rate a health plan has negotiated, and at none is it below every plan's rate. If you have insurance but have not met your deductible, you usually pay your plan's negotiated rate, which falls somewhere in the "Insurers pay" column. Paying cash can cost less, but a cash payment usually does not count toward your deductible. Ask the hospital for both numbers before you book.

What it is

A soft tissue neck X-ray shows the airway and the tissues of the throat rather than the spine. It is used in children and adults to look for a swallowed object, swelling of the epiglottis or croup.

What the price covers

The hospital price usually covers taking the X-ray. The radiologist's reading is often billed separately.