Transvaginal OB ultrasound cost in Madison, WI — inpatient
In Madison, WI, 2 hospitals list a cash price for transvaginal ultrasound during pregnancy as an inpatient: from $254.15 to $585.60, with a median of $419.88. The lowest listed price is at Aspirus Divine Savior Hospital — $165.73 less than the median here. Across Wisconsin, the median is $371.28 at 68 hospitals.
Cash prices at 2 facilities across 2 cities for code 76817, as an inpatient (admitted to hospital) . Collected Sep 23, 2026; the hospital files themselves were last updated between Jan 28, 2026 and Apr 1, 2026.
Where each hospital's price falls
Each dot is one hospital's cash price on a scale from the lowest to the highest in Madison, WI.
Hospitals, cheapest first
| Hospital | Cash price | List price | Insurers pay | Off list | File date |
|---|---|---|---|---|---|
| Aspirus Divine Savior Hospital lowest Portage, WI · (608) 742-4131 US OB Transvaginal- Mh | $254.15 | $391.00 | — | 35% | Apr 1, 2026 source file |
| Aspirus Divine Savior Hospital lowest Portage, WI · (608) 742-4131 Pro Transvaginal US, Obstetric | $254.15 | $391.00 | — | 35% | Apr 1, 2026 source file |
| Aspirus Divine Savior Hospital Portage, WI · (608) 742-4131 OB Transvaginal US | $341.25 | $525.00 | — | 35% | Apr 1, 2026 source file |
| UnityPoint Health - Meriter Madison, WI · (608) 417-6210 PR US,PREGNANT UTERUS,TRANSVAGINAL | $585.60 | $732.00 | $85.36–$695.40 | 20% | Jan 28, 2026 source file |
| Aspirus Divine Savior Hospital Portage, WI · (608) 742-4131 US PREG UTERUS REAL TIME W/IMAGE DCMTN TRANSVAG | $595.40 | $916.00 | — | 35% | Apr 1, 2026 source file |
| UnityPoint Health - Meriter Madison, WI · (608) 417-6210 HC US OB TRANSVAGINAL | $919.47 | $1,149.33 | $264.35–$1,091.86 | 20% | Jan 28, 2026 source file |
Inpatient: lowest $254.15, median $419.88, highest $585.60 — a 2.3× difference within the same market.
As an outpatient, the same code is billed by 2 facilities here, median $419.88 — that is the price to compare if you are not being admitted.
Cash or insurance?
At the one hospital here that publishes insurer rates for this code, the cash price is below the highest rate a health plan has negotiated. If you have insurance but have not met your deductible, you usually pay your plan's negotiated rate, which falls somewhere in the "Insurers pay" column. Paying cash can cost less, but a cash payment usually does not count toward your deductible. Ask the hospital for both numbers before you book.
What it is
A transvaginal pregnancy ultrasound uses a small probe placed in the vagina to get close-up pictures. It is most often used early in pregnancy to see the pregnancy and heartbeat, and later to measure the length of the cervix.
What the price covers
The hospital price usually covers the exam. The doctor's reading may be billed separately, and an abdominal pregnancy ultrasound done at the same visit is billed under its own code.