First-trimester ultrasound cost in Madison, WI
In Madison, WI, 2 hospitals list a cash price for pregnancy ultrasound before 14 weeks, through the belly, one baby: from $271.70 to $670.40, with a median of $471.05. The lowest listed price is at Aspirus Divine Savior Hospital — $199.35 less than the median here. Across Wisconsin, the median is $389.98 at 68 hospitals.
Cash prices at 2 facilities across 2 cities for code 76801, as an outpatient — the setting a self-pay patient normally buys. Collected Sep 23, 2026; the hospital files themselves were last updated between Jan 28, 2026 and Apr 1, 2026.
Where each hospital's price falls
Each dot is one hospital's cash price on a scale from the lowest to the highest in Madison, WI.
Hospitals, cheapest first
| Hospital | Cash price | List price | Insurers pay | Off list | File date |
|---|---|---|---|---|---|
| Aspirus Divine Savior Hospital lowest Portage, WI · (608) 742-4131 Pro OB US < 14 Wks, Single Fetus | $271.70 | $418.00 | — | 35% | Apr 1, 2026 source file |
| Aspirus Divine Savior Hospital Portage, WI · (608) 742-4131 OB Less Than 14 Wks 1st Tri US | $427.05 | $657.00 | — | 35% | Apr 1, 2026 source file |
| UnityPoint Health - Meriter Madison, WI · (608) 417-6210 US, OB < 14 WKS, SINGLE FETUS | $670.40 | $838.00 | $108.40–$796.10 | 20% | Jan 28, 2026 source file |
| Aspirus Divine Savior Hospital Portage, WI · (608) 742-4131 US PREGNANT UTERUS 14 WK TRANSABDL 1/1ST GESTAT | $698.75 | $1,075.00 | — | 35% | Apr 1, 2026 source file |
| UnityPoint Health - Meriter Madison, WI · (608) 417-6210 HC US OB LESS THAN 14 WKS SNGL FETUS | $1,047.83 | $1,309.78 | $102.72–$1,244.29 | 20% | Jan 28, 2026 source file |
Outpatient: lowest $271.70, median $471.05, highest $670.40 — a 2.5× difference within the same market.
As an inpatient, the same code is billed by 2 facilities here, median $471.05. Inpatient and outpatient prices are not comparable and are kept on separate pages: the inpatient charge covers admission, not the same purchase.
Cash or insurance?
At the one hospital here that publishes insurer rates for this code, the cash price is below the highest rate a health plan has negotiated. If you have insurance but have not met your deductible, you usually pay your plan's negotiated rate, which falls somewhere in the "Insurers pay" column. Paying cash can cost less, but a cash payment usually does not count toward your deductible. Ask the hospital for both numbers before you book.
What it is
This is a pregnancy ultrasound through the belly in the first trimester, before 14 weeks, for one baby. It confirms the pregnancy is in the uterus, checks the heartbeat, counts babies and estimates the due date.
What the price covers
The hospital price usually covers the exam. The doctor's reading may be billed separately, and a transvaginal scan done at the same visit (76817) is billed as its own code.