Thyroid or neck ultrasound cost in Madison, WI — inpatient
In Madison, WI, 2 hospitals list a cash price for ultrasound of the soft tissues of the head and neck, such as the thyroid as an inpatient: from $183.30 to $540.80, with a median of $362.05. The lowest listed price is at Aspirus Divine Savior Hospital — $178.75 less than the median here. Across Wisconsin, the median is $420.00 at 69 hospitals.
Cash prices at 2 facilities across 2 cities for code 76536, as an inpatient (admitted to hospital) . Collected Sep 23, 2026; the hospital files themselves were last updated between Jan 28, 2026 and Apr 1, 2026.
Where each hospital's price falls
Each dot is one hospital's cash price on a scale from the lowest to the highest in Madison, WI.
Hospitals, cheapest first
| Hospital | Cash price | List price | Insurers pay | Off list | File date |
|---|---|---|---|---|---|
| Aspirus Divine Savior Hospital lowest Portage, WI · (608) 742-4131 Pro US Exam of Head and Neck | $183.30 | $282.00 | — | 35% | Apr 1, 2026 source file |
| Aspirus Divine Savior Hospital Portage, WI · (608) 742-4131 Pro US Head/Neck Thyroid or Neck Mass- Lh | $258.05 | $397.00 | — | 35% | Apr 1, 2026 source file |
| Aspirus Divine Savior Hospital Portage, WI · (608) 742-4131 Thyroid/Parathyroid US | $448.50 | $690.00 | — | 35% | Apr 1, 2026 source file |
| UnityPoint Health - Meriter Madison, WI · (608) 417-6210 US EXAM OF HEAD AND NECK | $540.80 | $676.00 | $101.30–$642.20 | 20% | Jan 28, 2026 source file |
| Aspirus Divine Savior Hospital Portage, WI · (608) 742-4131 US SOFT TISSUE HEAD & NECK REAL TIME IMGE DOCM | $706.55 | $1,087.00 | — | 35% | Apr 1, 2026 source file |
| UnityPoint Health - Meriter Madison, WI · (608) 417-6210 HC US EXAM OF HEAD AND NECK | $1,415.87 | $1,769.83 | $407.06–$1,681.34 | 20% | Jan 28, 2026 source file |
Inpatient: lowest $183.30, median $362.05, highest $540.80 — a 3.0× difference within the same market.
As an outpatient, the same code is billed by 2 facilities here, median $362.05 — that is the price to compare if you are not being admitted.
Cash or insurance?
At the one hospital here that publishes insurer rates for this code, the cash price is below the highest rate a health plan has negotiated. If you have insurance but have not met your deductible, you usually pay your plan's negotiated rate, which falls somewhere in the "Insurers pay" column. Paying cash can cost less, but a cash payment usually does not count toward your deductible. Ask the hospital for both numbers before you book.
What it is
This ultrasound looks at the soft tissues of the neck and head, most often the thyroid, as well as salivary glands and lymph nodes. It is ordered for a lump or swelling in the neck, thyroid nodules or an abnormal thyroid test.
What the price covers
The hospital price usually covers the exam itself. The radiologist's reading is often billed separately, and a needle biopsy of a nodule is billed under different codes.