Scans and imaging CPT 72040 Inpatient — admitted to hospital

Neck X-ray cost in Madison, WI — inpatient

In Madison, WI, 2 hospitals list a cash price for X-ray of the neck (cervical spine), 2 or 3 views as an inpatient: from $74.10 to $249.60, with a median of $161.85. The lowest listed price is at Aspirus Divine Savior Hospital — $87.75 less than the median here. Across Wisconsin, the median is $187.62 at 79 hospitals.

Cash prices at 2 facilities across 2 cities for code 72040, as an inpatient (admitted to hospital) . Collected Sep 23, 2026; the hospital files themselves were last updated between Jan 28, 2026 and Apr 1, 2026.

Lowest$74.10Aspirus Divine Savior Hospital
Median$161.85half pay less
Highest$249.60in this market
Difference3.4×highest vs lowest

Where each hospital's price falls

Each dot is one hospital's cash price on a scale from the lowest to the highest in Madison, WI.

median
Lowest $74.10Highest $601.04

Hospitals, cheapest first

HospitalCash price List priceInsurers payOff listFile date
Aspirus Divine Savior Hospital lowest Portage, WI · (608) 742-4131 Cervical Spine 2 or 3 Views- Mh $74.10 $114.00 — 35% Apr 1, 2026
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Aspirus Divine Savior Hospital lowest Portage, WI · (608) 742-4131 Pro X-Ray Exam of Neck Spine $74.10 $114.00 — 35% Apr 1, 2026
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Aspirus Divine Savior Hospital Portage, WI · (608) 742-4131 Xr Cervical Spine 3 Views or Less $230.75 $355.00 — 35% Apr 1, 2026
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Aspirus Divine Savior Hospital Portage, WI · (608) 742-4131 RADEX SPINE CERVICAL 2 OR 3 VIEWS $233.35 $359.00 — 35% Apr 1, 2026
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UnityPoint Health - Meriter Madison, WI · (608) 417-6210 CHG RADEX SPINE CERVICAL 3 VIEWS OR LESS $249.60 $312.00 $36.74–$296.40 20% Jan 28, 2026
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UnityPoint Health - Meriter Madison, WI · (608) 417-6210 HC CERVICAL SPINE 2 OR 3 VIEWS $601.04 $751.29 $172.80–$713.73 20% Jan 28, 2026
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Inpatient: lowest $74.10, median $161.85, highest $249.60 — a 3.4× difference within the same market.

As an outpatient, the same code is billed by 2 facilities here, median $161.85 — that is the price to compare if you are not being admitted.

Cash or insurance?

At the one hospital here that publishes insurer rates for this code, the cash price is below the highest rate a health plan has negotiated. If you have insurance but have not met your deductible, you usually pay your plan's negotiated rate, which falls somewhere in the "Insurers pay" column. Paying cash can cost less, but a cash payment usually does not count toward your deductible. Ask the hospital for both numbers before you book.

What it is

A neck X-ray shows the bones of the cervical spine. It is used after injuries such as car accidents and falls, and for neck pain with warning signs.

What the price covers

The price usually covers taking the images. The radiologist's reading may be billed separately.